Dr Alex Box recently partnered on an incredible activation for Nars incorporating her virtual cosmetics software, V-Metics, in the digital design of beauty looks for the brands newly launched Powerplayers and the release of the virtual world, Maison Explicit, which can be explored on the Nars homepage.
The experience allows users to interact with the latest Explicit Lipstick collection, shop at a virtual Nars Boutique, and explore “urban chateau” rooms inspired by the styles of Nars global ambassadors as featured in an Explicit Lipstick campaign film. In the boutique, users can engage with interactive 3D versions of Explicit Lipsticks, listen to ASMR elements reminiscent of the click of the lipstick cases, watch makeup tutorials and virtually try on every shade of Explicit Lipstick.
"Creating the tools to bridge the gap between the real and the digital is vital to enhance, not reduce, the human hand and interaction. Intelligent conversation around beauty is essential for the evolution of the practice and this project speaks to that ethos and is something I am very proud to have been part of'' Dr Alex Box
Throughout this journey, they’re guided by Power Player Chelsea, one of three digital ambassadors the brand introduced in 2022. They can access Dirty Talk Phones, which are strategically placed throughout the world and feature audio storytelling about Nars by the global brand ambassadors.
“The beauty of building digitally is that the rules of reality don’t apply, so we can do anything within the technology’s capabilities.” Gabrielle Archambault, Nars’s executive director of global digital innovation and media
Dr Alex Box was able to partner with the brand on the beauty direction of these three Powerplayers re-design which demonstrates her unique ability to leverage her legacy and esteemed position in the beauty industry into a new, forward thinking way.
To discuss this project further or to request about Dr Alex Box's media kit and rates, drop us a line
Love,
Crumb x
