A big part of what we do here at Crumb is work with some of the UK's most exciting and unique social creators who are known as much for the quality of their content as for what they stand for. Our Social Humans board includes some incredible changemakers and creative talent who are making a name for themselves on TikTok using their unique experience, creativity and activism to communicate with their growing audiences across the world.
If you'd like to chat through any ideas you may have, or to find out more about the Humans below just drop us a line
Alt Musician, Model and Content Creator, July Jones, has 87.7K followers on TikTok and 1.5m Likes. Now based in London, July Jones has been on a visceral creative journey since signing her first record deal at the age of 14 in Germany. A true Gen-Z star, she rose to fame after explosive YouTube success, turned down a scholarship to music school in Boston and did it alone instead. Passionate about using her platform for LGBTQI+ and mental health causes, July hopes to be transparent on social media and work with forward-thinking brands who can help push these conversations forward.
Contemporary Dancer, Crumb Human and TikTok star, Alfie Chapman, has amassed a following of 1.9m Followers and over 29.7m Likes from fans who adore his horror-inspired killer clown stories.
GIRLI is a Musician, Content Creator and Podcast Host based in London who 75.3k Followers on TikTok and over 1.6m Likes from fans who love her relatable, tongue in cheek content. She recently embarked on a self-funded 18 date UK tour with an all female and non binary crew, and her latest EP Damsel in Distress tackles topics from toxic beauty standards and queer relationships to the effect of social media on self-esteem.
CYDNI AKBAR is a model and content creator with 88.9K followers on TikTok and 1.7M Likes. She is a body-positive, body hair and anti-bullying advocate. Cydni uses her platform on TikTok to share her passion for empowering others to feel good about themselves and their bodies. She utilises trolls and negative comments from users to educate them on why that is harmful or to create a discussion around bullying as a whole.
Crumb Model, Content Creator and fungi enthusiast; Danni's TikTok is full of playful takes on gender, performance and spoken word which has 18.4k Followers and 392.5k Likes and growing more each day. With a unique perspective on the world and a deep love of the natural world and a sense of fun, Danni's star is on the rise with past clients including Bimba Y Lola and more.
Journalist, Changemaker and Cotent Creator, more and more people are tuning in to Tori West's TikTok (19.4k Followers + 260.7k Likes) for her shrewd perspective on the media and fashion industry, highlighting inequalities and advocacy for accessibility for all into these notoriously shut off industries. Tori is open about everything from mental health to how she develops her magazine and studio, oh and cute pup content galore!
YAS (aka YAS ON THE INTERNET) cleverly combines fashion, beauty and lifestyle with a cool, considered voice for today with 29k Followers on TikTok and 2m Likes. Yas' playful TikTok videos have proven a hit with the millennial generation tackling a range of relatable topics and observations of modern culture.
