Pride is always an exciting and busy time here at Crumb and this year was no exception with our wonderful Crumb Humans working on Pride briefs from clients including Vogue, Gant, Ugg, Mac, Axel Arigato and Sweaty Betty. It is part of our mission at Crumb to affect change for the better and Pride gives us an opportunity to support commercial clients wanting to work with the Queer community with care, authenticity and respect.
We believe the message of Pride and being able to live freely should not just exist for a season, but for 365 days a year. We are constantly working to nurture the relationships between clients and our LGBTQ+ talent whilst educating and creating space for genuine conversations and opportunities to learn from one another's experiences. With that in mind, here at Crumb we are now working towards updating our Queer Manifesto, originally released in 2020, based on learnings from this years Pride season.
Thankyou, as always, to our incredible Crumb Humans and to our wonderful clients for your support. Please see below for a flavour of some of the many wonderful campaigns we've been proud to be a part of this year...
