GARETH PUGH-A VISUAL FEAST FOR LFW 2020

September 17, 2020

The Crumb Team sat down (in a group less than 6!) with a glass of red last night to log on at 5pm for the hugely anticipated release of Gareth Pugh's re-appearance at London Fashion Week.

'The Reconstruction' is a 'visual concept album' of 13 looks which in turn have been immortalised by the legendary photographer Nick Knight. These are accompanied by 13 songs and films and instead of a show this year this whole concept has been carefully curated into an exhibition which will be available to see at Christie's throughout LFW. 'The Reconstruction' involved a hugely diverse and fascinating cast including three of our incredible Crumb Humans: GEORGIE BEE, SAKEEMA CROOK and FINN LOVE.

Whilst things are certainly different this year, something special happened for us last night and it was thrilling to watch creativity continue, reinvent and flourish in these times... we can't thank Gareth and all those involved for igniting that bit of fire in our bellies.

"In a world of darkness, be a torch"

Love

Crumb x

(All profits from this incredible project are going to Refuge Charity, the UKs leading charity tackling the effects of domestic violence. To donate click here)

SEE GARETH PUGH & CARSON MCCOLLS FILM DOCUMENTARY ABOUT 'THE RECONSTRUCTION' HERE

Full credits below:

Directed by @garethpughstudio & @mccollywood

Written by @mccollywood

Stills and Fashion Film by @nick_knight

Digital Landscapes by @jonemmony

Music Director @rolyporter

Stylist @katieshillingford

Hair @issacvpoleon for @lorealpro

Make-Up @anatakonyourface for @maccosmetics

Nails @laurenmichellepires for @cndworld

Produced by Hard+Shiny

Edited by @thesamuelmarr

Studio Manager @ainejgeoghegan

BTS @pocketmotionpictures

Graphic Design @melissamehrtens

Colourist @faithmillincolour

Audio Mixing @soundnode

Communications & Talent Mgmt @weareraven